SHĀR FOODS is an up and coming health food company out of Austin, TX. I was asked by its founder to write an “about me” page for the website.

ABOUT US

In early 2013, Peter Rushford hit a wall and it turned into a window.

A window into a different way of looking at trail mix.

Having embarked upon a paleo diet to compliment his newfound regimen of crossfit and yoga, he was less than impressed by the healthy snack options available to him.

What began as a problem revealed itself as an opportunity.

To fill a void. To do better, and to give back.

Peter set out to craft the perfect fuel for a body in motion, to create the single best trail mix that he (or anybody) had ever tasted.

A carefully curated mixture of flavors, each chosen for its ability to work hand-in-hand with the next.

An orchestral sweep across the palate, instead of a casually combined bag of budget ingredients.

A next-level trail mix, for forward-thinking humans.

The single greatest blend of nuts, berries, and chocolate found anywhere.

Nine artisanal ingredients, sourced from the finest organic farms

in North America:

Montmorency Cherries from Michigan

Wild Blueberries and Whole Cranberries from Maine

Coconut Flakes from New Jersey

Cashews from Pennsylvania

Pecans from Texas

Pistachios, Almonds, and Dark Chocolate Chips out of California

It was these nine ingredients that, when combined in the perfect ratio and taste-tested over the course of three years, provided a grand result.

A result we are excited to share with you.

Once you try our premium trail mix, we are sure you’ll be a fan for life.

So sure in fact, that we guarantee your satisfaction or we’ll refund your purchase.

We didn’t set out to make mediocre trail mix. We set out to make the greatest trail mix ever tasted. And that’s something that we stand by.