ROCKMOUNT WESTERN WEAR

Rockmount Western Wear was started by Jack A Weil back in the early 1900’s with one plan in mind. To make damn good clothes for the rancher within all of us. Fine clothes, made to stand the test of time, cowshit, and barbed wire. And as one might expect from a brand thats been around since the roaring 20’s, it was due for a relevancy check. This campaign focuses on separating Rockmount from the myriad of fast fashion companies currently on the market. To start it all off, I cobbled together a mantra.

Listen up snowflake, we know the times they are a-changin’, and we’re all for self-expression, but in our humble opinion, there are just some things that don’t look great on dudes.

Fortunately for you, Rockmount doesn’t make fanny packs or cropped khakis.

We make western wear. And we do it damn well, with time-honored fabrics and classic-cut patterns.

Yep, each piece we lay our saddle-calloused hands on is the gen-u-ine article.

Heck, we practically invented the pearl-snap shirt...Come to think of it, we DID invent it.

So do yourself a favor.

Put yourself in a Rockmount pearl-snap and make your pappy proud.

Rockmount Ranchwear, est. 1946.

Cut from a different cloth.

Out of this mantra was born a refresh of the Rockmount Catalogue, complete with product write-ups imbued with an inherent machismo/saltiness.

This led us to a blown-out print/OOH campaign using the same weathered tone, with executions able to merge seamlessly into social.