REEL N’ SMOKE
An example of TWO-HEADED CAM. We were tasked with creating a brand mantra for a barbecue sauce company out of Detroit named Reel N’ Smoke. The client loved the idea of “owning the tailgate”, and needed a mantra that solidified their place as the go-to sauce for pre-game festivities the world over.
Welcome to a place steeped in tradition, and seasoned accordingly.
A place that doesn’t cotton to compromise or “good enough”.
Where the cut of one’s jib isn’t measured in greenbacks, and the only question that really matters is “how do you like your steak grilled’?
America’s tailgate.
A party the size of a parking lot.
Where friendship and camaraderie are the currency, and freedom reigns supreme.
Where folks from all walks of life circle chairs, bump fists, sing songs, and crack open cold ones.
Where the term smoke ‘em if you got ‘em is skillfully applied to meat, and favorite teams are celebrated in the company of treasured family recipes.
Out here, home and away find common ground beneath lift gates and across truck beds.
Reel ‘n Smoke is a tribute to the great American tailgate.
We honor life, liberty, and the pursuit of flavor with jerkies, sauces, rubs, and meats, carefully crafted to the exacting standards of true fanatics.
Only the finest ingredients make the cut, and if a flavoring can’t be pronounced, it gets bounced.
This is our tribe.
These are our people.
We’re Reel ‘N Smoke, and you’re in our house now.
We cater to the tastebuds of those who expect the best.
Who understand that respect is earned one perfectly grilled meat at a time.
Made in America, by Americans, and available to parking lots everywhere.
Tailgate tested, and fanatic approved.
Reel ‘N Smoke.
Made of America.
(CONDENSED VERSION)
Welcome to America’s tailgate.
A party the size of a parking lot.
A place steeped in tradition, and seasoned accordingly.
Where favorite teams are immortalized alongside treasured family recipes.
Out here, the cut of one’s jib isn’t measured in greenbacks, and the only question that really matters is “how do you like your steak grilled’?
Folks from all walks of life circle chairs, bump fists, and crack open cold ones, as the term smoke ‘em if you got ‘em is skillfully applied to meats.
In this sacred place, home and away become one in the same,
beneath SUV lift gates and well-worn truck beds.
Reel ‘n Smoke is a tribute to the great American tailgate.
We honor life, liberty, and the pursuit of flavor with jerkies, sauces, rubs, and meats, carefully curated to exacting standards.
If an ingredient can’t be pronounced, it gets bounced.
You’re in our house now.
We cater to the tastebuds of those who know that respect is earned one perfectly grilled meat at a time.
Tailgate tested, and parking lot approved.
Reel ‘N Smoke.
Made of America.