5TH AND WEST - 39 STORIES

During my time at Door Number 3, I was tasked with concepting and writing 39 different stories to describe Austin’s newest high-end residences, located on the corner of 5th and West street.

The link below will take you to their site if you’d like to read all 39, but in the interest of time, I’ve selected a few of my favorite pieces.
https://www.5thandwest.com/39stories/

A STORY IN EVERY DETAIL

LET’S START WITH THE FINISHES.

The floors are white oak. Wide planks, sanded down smooth. We didn’t want hand-scraped wood, and for good reason: It tends to be rough on the toes.

Beyond that, you’ll find marble-tiled bathrooms, solid-quartz kitchen countertops, and glass-lined showers. Details carefully curated to thump mediocrity on its misguided head.

This was no ordinary design exercise. Every surface, texture, and angle was thoughtfully weighed; aesthetics and utility graciously balanced. Only the finest materials would do, leaving discriminating buyers without the need to change a thing.

We’ve established truly turnkey residences, ready to be loved and lived in. The proof is everywhere you look. In every surface you touch. Revel in the exacting details. And don’t even get us started on the windows and their Capitol corridor views.

ELEVATED PET VERANDAH

LUXURY FOR FOUR-LEGGED RESIDENTS, TOO.

The day you chose to adopt a dog, you signed an imaginary contract. A commitment to shelter, feed, and love your furry friend through thick and thin. To keep their water bowl filled, their coats brushed, and their favorite treats on hand. And of course, to act as their personal potty chauffeur — always on call to take charge when you hear a muffled bark, or an urgent scratch at the front door. In most residential buildings, that means a long trip downstairs to locate a suitable plot of territory to mark. But at Fifth & West, we decided to trounce tradition and replace it with something completely new.

Situated on the fifth floor, the elevated pet verandah is a pooch paradise. An indoor/outdoor play space with artificial turf, water, and treat stations, as well as bathing tubs for Labs and lap dogs alike. And hey, we even threw in a climate-controlled pet-owner’s lounge, complete with a coffee bar and a flat-screen TV.

Because if your pup gets to live it up, we think you should too. An unprecedented offering, the pet verandah elevates the canine potty break into a relaxing interlude for humans as well.

Come. Sit. Stay.

GRAND STAIRCASE

ALWAYS MAKE AN ENTRANCE.

The entrance to your home is more than just a doorway. It’s a first impression. An introductory statement to your guests, setting the expectations for what’s to come.

At Fifth & West, we couldn’t agree more. So we took this notion, and boy did we run with it.

Being welcomed into Fifth & West begins with an ascent. The grand travertine staircase at the building’s entrance is sheltered beneath a vast wooden ceiling. You’ll be able to enjoy the energy of the street below from the tranquility of the main floor’s secluded garden terrace, situated a precision cut above West 5th Street. A perfect place to catch your breath after a day of urban bustle.

As you pass through the welcome level, experiencing its warm grandeur and extraordinary appointments, it will occur to you that you feel right at home — long before you’ve arrived at your door.

It’s an entrance that doesn’t just say you’re here. It says you’ve arrived.

CONCIERGE ATTENDANTS

EVERYONE COULD USE A SIDEKICK. ALL YOU HAVE TO DO IS ASK.

Ever have one of those days where you’d lose your head if it wasn’t attached?

That feeling is all-too-common amongst busy human beings with calendars packed with flights, important meetings, special anniversaries and other obligations.

Fortunately, we’re willing to donate our brains to the cause of keeping your life running smoothly. Our lobby is staffed by a concierge to serve you 24/7.

Dedicated to resident comfort and convenience, our concierge attendant is there to provide a variety of services, day or night.

They’ll slip you inside information, like where to get the best Pad-Thai in town, or which cafe makes the best cortado.

Need last-minute dinner reservations for seven? Done. A pair of tickets to a show? We’re on it. A last-minute bouquet of flowers? They’ve got florists on speed dial.

Our attendants also act as gatekeepers to life’s important everyday needs.

Like arranging access to your residence for housekeeping, childcare and pet services.

Or accommodating package and laundry deliveries.

Services that may sound mundane, but when your day runs this smoothly, it can be every bit as exciting as VIP access to Van Halen at ACL.

Simply put, our concierges know the neighborhood better than most cats.

IT’S NEVER BEEN THIS EXCITING TO TALK ABOUT A PARKING GARAGE.

Nobody gets excited about parking.

It’s just not high on the list of fascinating things people discuss on a daily basis. Until it doesn’t work. Then it’s cause for aggravation, frustration, even tears.

But excitement? Never.

At Fifth & West, clever thinking abounds, and we’ve spent thousands of hours creating an effortless parking experience that’s actually worth getting excited about.

Let’s start with the basics. Every resident spot is assigned. You won’t waste a moment looking for your car ever again. And unlike most garages that go down, down, down, the Fifth & West parking experience has been reimagined in both directions — five floors down, and five floors up.

It means you’ll never spend eons circling the garage before you put it in park. Nor will you be made to wait at the gates to get in or out of our building, thanks to RFID readers that will turn your car and the garage into fast friends. The entry and exit gates open automatically as you pull up.

Unlike most buildings with only one way in or out, our two discreet entrances and exits are designed to accommodate peak drive times — one on Fifth, and one on West. Twice the exits means half the traffic. Simple.

We can’t stress enough how much less stressed you’ll feel.

SPA BATHS

NOT A UTILITY. A UTOPIA.

It’s got more names than any room in the house: the restroom, washroom, powder room, water closet, lavatory, loo. Whatever euphemism you choose to apply, a bathroom is a bathroom, right? And every home has one.

That is, until you elevate it. Then it becomes something else entirely. When you dedicate the time and attention to details, textures and surfaces that we have, suddenly the humble bathroom becomes a personal sanctuary.

A private palace.

A serenity spa.

Every residence at Fifth & West offers one or more spacious spa bathrooms, each of which is decadently clad in marble — draping the floors and vanities, and setting off the frameless glass showers.

Wash basins and water closets are among Kohler’s finest, as are the fixtures from Hansgrohe.

Recessed LED lighting and wall sconces will light your path as you wander through a vast expanse of lavatorial luxury. In short, our residents will enjoy the finest facilities that can possibly be offered.

Because up here, in this gleaming glass tower, the luxury doesn’t end at the bathroom door. It’s just getting started.